Hendrix Valmoria
Founder, Audrim Digital Marketing Services
Hendrix Valmoria
Hendrix has been freelancing since 2009, starting as a content writer with a computer science background that also took him into web development, SEO, PPC, and social media management across five different Philippine agencies. He founded Audrim Digital Marketing Services to help Philippine businesses compete online. He also writes and shoots photography on his personal site, audrim.com, and keeps a first-person log of freelance and agency life over at Behind the Build.
Published Articles
Ten Years In, Cebu's Pickleball Boom Still Runs on a Paddle Stack
Cebu's pickleball scene just marked a decade. Courts have multiplied, but a lot of open play still runs on a stack of paddles balanced on a fence.
5 Signs Your Business Website Is Hurting Your Sales
Most business owners assume any website beats no website. After looking at dozens of real Philippine business sites, we can tell you that isn't always true.
Two False Starts Before ADMS Actually Stuck
The idea for ADMS is five years old. Getting it off the ground took three tries. Here's the version of that story I don't put on the About page.
Local SEO & Google Business Profile: A Philippine Business Guide
How Google actually ranks local results, and what that means for a Philippine business: Google Business Profile signals, reviews, name consistency, and the shift toward AI-generated local answers.
Core Web Vitals and SEO: What the Evidence Actually Shows
Core Web Vitals, fact-checked: what LCP, INP, and CLS actually measure, what Google has said on the record about rankings, and why the SEO industry still argues about it.
Philippine Digital Compliance Guide for Business Websites
What Philippine law actually requires of a business website: data privacy, e-commerce disclosure, and business registration, in plain language.
Digital Marketing & SEO Glossary | Audrim Resources
Plain, precise definitions of the SEO, web design, and digital marketing terms Philippine business owners run into most. Updated as terminology changes.
Google Search Console's New AI Report: What It Actually Shows
Search Console quietly added a report for AI Overviews and AI Mode in June. Here's what it tracks, why the opt-out button is a trap, and what to do instead.
AI Search History: How LLMs Reshaped Organic Traffic (Living Guide)
A living reference on how large language models changed Google search, from schema.org in 2011 to 2026's AI Overviews and Search Console AI reports.
Google Algorithm Update History: A Living Timeline (2011-2026)
A running record of Google's major core algorithm updates from Panda through the 2026 core updates, with dates, what changed, and official sourcing.
Instagram, Facebook, and Google Algorithm Changes in 2026
Instagram, Facebook, and Google Business Profile all shifted their algorithms this year. Here's what actually changed nationwide, and what to do about it.
What Is SEO? A Plain-Language Guide for Philippine Small Businesses
SEO explained without the jargon: what it is, why it matters for your business, and what it actually takes to do it well.
How to Choose a Digital Marketing Agency in the Philippines
Most digital marketing agencies in the Philippines promise the same things. Here's how to tell which ones can actually deliver for your business.
How Much Does a Website Cost in the Philippines? (2026 Honest Breakdown)
Website prices in the Philippines range from ₱0 to ₱500,000+. This honest breakdown explains why and which option actually fits your business.
Why Cebu Businesses Need More Than a Facebook Page
A Facebook page is free and easy, but it's not a substitute for a real website. Here's why Cebu SMBs need both.