Google Business Profile Checklist

Basics

Business name matches your real-world signage exactly
No extra keywords stuffed into the name — Google penalizes this. Correct primary category, plus relevant secondary categories
This is one of the biggest factors in what searches you show up for. Complete, accurate address matching your storefront Phone number listed and matches your website Website link added Business hours filled in and kept current
Including special hours for holidays.

Photos & Visuals

At least 10 photos uploaded
Storefront, interior, team, and your products or services in action. Logo set as your profile photo Cover photo uploaded

Reviews & Engagement

At least 5 customer reviews You've responded to your most recent reviews
Both positive and negative — it shows Google (and customers) you're active. Questions & Answers section has no unanswered questions

Content & Advanced

At least one Google Post published in the last 30 days Products or services listed with descriptions and prices Messaging enabled so customers can chat with you directly Relevant attributes filled in
e.g. "Wheelchair accessible," "Free Wi-Fi," "Woman-owned" — whatever applies to you.

Google Business Profile Checklist

Basics

Photos & Visuals

Reviews & Engagement

Content & Advanced

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