Digital Marketing Services for Malapascua Dive Businesses
SEO, Google Ads, Meta Ads, and social media management for dive resorts and tour operators on Malapascua Island. No lock-in contracts. Monthly reporting that means something.
Malapascua exists on the dive map for one main reason: Monad Shoal is one of the few places on earth with reliably sightable thresher sharks. That draws serious divers from Europe, the US, Australia, and beyond — travelers who research dive operators for weeks or months before booking, not days.
That's very different from a typical beach destination. A diver planning a Malapascua trip is comparing dive shops by certification credentials, safety record, and reviews, often from another continent, long before they land in Cebu. If your business isn't showing up clearly in that research, you're invisible to a customer who was never going to book on impulse anyway.
Digital marketing for a Malapascua business means building credibility and visibility for a traveler who plans carefully — not chasing last-minute bookings.
Search Engine Optimization (SEO)
Local SEO for Malapascua businesses covers your Google Business Profile, your website's relevance to searches like "Malapascua thresher shark diving" or "Monad Shoal dive resort," and your presence in international dive directories.
- Google Business Profile setup and ongoing optimization
- On-page SEO targeting Malapascua-specific search queries
- Local citation building — dive and travel directories, Philippine business listings
- Schema markup for local business, services, and FAQs
- Monthly performance reporting via Google Search Console
Paid Advertising — Google Ads & Meta Ads
Because Malapascua bookings are planned well in advance, paid search reaches divers early in their research — while they're still comparing operators rather than already committed. We manage Google Search campaigns for Malapascua-specific dive searches and Meta Ads targeting international diving audiences.
- Google Search Ads targeting Malapascua and thresher shark diving keywords
- Meta (Facebook & Instagram) Ads for international diving audiences
- Ad creative — copywriting and graphics included
- Conversion tracking — inquiries, calls, and form submissions
- Monthly optimization and transparent reporting
Social Media Management
Underwater photography sells Malapascua better than almost anything else. We manage your Facebook and Instagram presence — content calendar, graphics, captions, and community management — so inquiries keep coming in from divers scrolling their feed months before their trip.
- Monthly content calendar (you approve before anything goes live)
- Custom graphics and copywriting for each post
- Facebook and Instagram management
- Community management — comments and messages monitored
- Monthly performance summary
No lock-in contracts. No buried fees. Month-to-month retainers with clearly defined deliverables.
SEO Foundation
₱12,000/mo
Google Business Profile, local citations, on-page SEO, and monthly reporting.
SEO Authority
₱22,000/mo
Foundation + topical authority strategy, E-E-A-T signals, internal linking, and a monthly strategy call.
Ads Management
from ₱10,000/mo
Management fee for Google Ads or Meta Ads. Ad spend is paid directly to the platform by you.
Digital Marketing in Malapascua — FAQ
Do you offer digital marketing services to Malapascua businesses?
Yes. We work with dive resorts and tour operators on Malapascua Island and in Daanbantayan. Everything is handled remotely.
Can you help my dive shop get found by thresher shark divers researching from overseas?
Yes. A large share of Malapascua bookings come from international divers researching months in advance. SEO built around those specific search terms puts you in front of that traveler early.
How long before SEO starts working for a Malapascua business?
Meaningful local SEO results typically appear in 3–6 months. Google Business Profile optimization often shows results faster — sometimes within 30–60 days.
What is the minimum budget for Facebook or Google Ads for a Malapascua business?
We recommend a minimum ad spend of ₱15,000/month for meaningful results. Our management fee is separate and starts at ₱10,000/month per platform.
Do you understand the international diver audience that books Malapascua trips?
Yes. Malapascua's dive market books further in advance than typical domestic tourism. We build SEO, ad targeting, and content around that longer research window.
Let's Talk About Growing Your Malapascua Business Online
Tell us what you're trying to achieve and we'll recommend the right services — honestly, without overselling.
Get in Touch